James Todd Smith , known professionally as LL Cool J , is an American rapper, actor, author and entrepreneur from Queens, New York. He is known for such hip hop hits as "Going Back to Cali", "I'm Bad", "The Boomin' System", "Rock the Bells" and "Mama Said Knock You Out", as well as romantic ballads such as "Doin' It", "I Need Love", "Around the Way Girl" and "Hey Lover".
Jesse N. Schell is an American video game designer, author, CEO of Schell Games and a Distinguished Professor of the Practice of Entertainment Technology at Carnegie Mellon University's Entertainment Technology Center , a joint master's program between the College of Fine Arts and School of Computer Science in Pittsburgh, Pennsylvania.
Don Tapscott is a Canadian business executive, author, consultant and speaker, who specializes in business strategy, organizational transformation and the role of technology in business and society. He is the CEO of The Tapscott Group, and was founder and chairman of the international think tank New Paradigm before its acquisition.