- Name: Leo Burnett
- Born: 10/21/1891
- Died: 06/07/1971 (79 years old)
- Occupation: Advertising Executive
- Known for: Founder of Leo Burnett Worldwide
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc.. He was responsible for creating some of advertising’s most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United’s “Fly the Friendly Skies”, and Allstate’s “Good Hands”, and for garnering relationships with multinational clients such as McDonald’s, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.
School: University of Michigan (B.S., 1914)
Birth Place: St. Johns, Michigan U.S.
Death Place: Hawthorn Woods, Illinois U.S.
Leo Burnett quotes :
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.Leo Burnett
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.Leo Burnett