Engaging in social business is beneficial to a company because it leverages on business competencies to address social issues, involves one-time investment with sustainable results, and produces other positive effects such as employee motivation and improved organizational culture.
More Muhammad Yunus quotes :
There is the expression of selfishness and there is the expression of selflessness - but economists or theoreticians never touched that part. They said: 'Go and become a philanthropist.' I said, 'No, I can do that in the business world, create a different kind of business - a business based on selflessness.'Muhammad Yunus
My greatest challenge has been to change the mindset of people. Mindsets play strange tricks on us. We see things the way our minds have instructed our eyes to see.Muhammad Yunus
I'm sure everything has a bearing on what I'm doing. My family is a lower-middle-class family, there's lots of children, seven brothers, two sisters grew up together, fighting with each other, went to school. My mother went to school up to 4th grade. My father went to school up to 8th grade. So that's about the education level we had in the family.Muhammad Yunus