When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
The goal of my diet-style is eating for optimal health and longevity. What greater benefit could there be than living healthfully and actively into old age with no dependence on medications and almost no risk of heart disease, diabetes or dementia?
I definitely don't look my age. So I actively look for roles that will help people change their perception of me.
Punk rock has never really had much patience with musical virtuosity. Actually, it'd be more accurate to say that for most of its history, punk has been actively hostile to virtuosity.
The advent of the digital age and the immediacy and convenience of digital video and photography allows people to become an integral part of the feedback loop which actively shapes the content we are fed.
The ferment and viability in any society is directly proportionate to the number of people actively living their ideas. This is not positive thinking - it is positive action: the spirit of experiment.