Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
I started doing motivational tours. I've seen all kinds of people, from the CEOs to the lowest executive, opening up to their fears. We don't introspect as much as we should.