Leo Burnett

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but…

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but…

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din…

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes.…

If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in…